Cruel Crew

London’s Pacemakers

As far back as any historian will tell you, fashion was set by those with money, the aristocracy, and ever royalty. That was up until the bright young things of the 1920’s, it had all changed, all of a sudden fashion was a distinctive part of youth culture and trends were set by the young. During the 20th century in London, from music to the reinvention of the scooter the young came back with a new cultural importance.

Saying that, class and money is always a factor. And from this was created subcultures. Subcultures concerning things that you do like skateboarding, the music that you listen to like Goth rock, or even where you live (east end boys and west end girls).

That’s what it’s all about, a new youth culture, a new world.